Fly fishing × knowledge base
Compound every trip into searchable memory
A fly fishing knowledge base that captures your observations on the water and your research off it — so nothing you learn is lost to a dead phone or a forgotten notebook.
01 / Mission
Make the most of your time on the water.
We help fly fishers capture, organize, and store their observations on the water and research off the water — so they can maintain a knowledge base, extract insights from it, and make the most of their time on the water.
02 / Why
The pain isn't information — it's forgetting.
Every map, forecast, and crowd report gives you more inputs. The real bottleneck is retention of your own experience — the hatch you saw three years ago, the flow level that produced, the fly that worked but is now a screenshot on a dead phone. Sand Flea Media turns your fishing history into decision support no one else can build, because it's built from your water.
03 / The work
What we're building.
An angler's knowledge base, assembled and documented in the open — capture as the wedge, synthesis as the moat. Yours by default, shareable when you choose.
- Capturevoice · photo · notes
- Organizeconditions · flies · patterns
- Recallask across years of trips
- Yours by defaultprivate · shareable when you choose